Stop Wondering Where Your Next Client is Coming From
The ultimate guide to filling your pipeline. Discover 26 battle-tested sources for fractional CFO leads - and why you only need 2 of them to build a multiple 6-figure firm.
GET THE LEAD GEN GUIDEHi, I'm Michael King.
I've spent the past decade scaling my Fractional CFO firm, Civil CFO, to 7+ figures.
Finding new leads used to be really REALLY hard for me. In fact,Ā I'll never forget the panic I felt in month 3 of running my firm. I had exactly 2 clients paying me a few thousand dollars per month.Ā
Not good.Ā
But it gets worse...
I had absolutely no idea where my next client was going to come from. I didn't have a pipeline. I didn't have a strategy. I didn't even know where to start.
Over the years, I have put together an entire tool boxĀ of great places to find qualified leads and now I want to share it with you so you don't have that same feeling of hopelessness I had.
Use this guide as a menu not a mandate.Ā
4 strategic buckets to fill your pipeline:
š§Ā BucketĀ 1: The Low Hanging Fruit (Fastest Results)
- Strategies for when you need clientsĀ now.Ā
- Leverage the networks you already have (yes, even your phone contacts!) to get immediate traction without spending a time.
š¤ Bucket 2:Ā Referral Partners (Best Quality)
- The "Gold Standard" of leads.
- Learn how to build trust with CPAs, attorneys, and bankers so they tee up high-quality, pre-qualified leads for you consistently.
ā³ BucketĀ 3: TheĀ Long Game (Authority Building)
- Position yourself as an expert!
- From podcasting to newsletters, these strategies require patience but create compound returns and lasting authority for your firm.
š° Bucket 4:Ā Pay to Play (High Effort/Cost)
- Strategic ways to use money or "grind" to accelerate results.
- The juice is almost always worth the squeeze!Ā
