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THE CFO ACADEMY

Stop trying to figure out how to build a multiple 6 figure firm that creates the life and income you want for your family.

Let me show you EXACTLY how to do it - in just 7 weeks.

JOIN TODAY

DOES THIS SOUND
LIKE YOU?

1 You’re working 80-hours a week in your firm until you're fed up and burnt out.
2 You’re wearing a dozen different hats trying to juggle everything your clients ask you to do.
3 You’re giving your all to clients that undervalue you.

4 You’re taking on a ton of new clients that come with endless demands but little ROI.
5 Your personal life is suffering, and quickly becoming non-existent.

THIS IS YOUR TIME TO...

Charge premium rates for high-margin, high-impact services.
Work with clients that value your knowledge and expertise.
Stay on top of client communications while working less.
Quit relying on transactional work and start coaching transformation.
Build a talented team, freeing you to focus on growing and scaling.
Have a successful firm that is FUELING your life, not running it.

LET’S DO THIS

Introducing…

THE CFO ACADEMY

The step-by-step blueprint for transforming your firm into a scalable, sustainable, and profitable CFO firm.

Real Students. Real Outcomes. Real Students. Real Outcomes. Real Students. Real Outcomes. Real Students. Real Outcomes. Real Students. Real Outcomes. Real Students. Real Outcomes. Real Students. Real Outcomes. Real Students. Real Outcomes.

"The essential frameworks..."

I attended the CFO Academy led by Michael King to enhance my skills as a Fractional CFO. While I already had significant experience, the program provided me with the essential framework to elevate my game in this role. The value was certainly worth the investment, but more importantly, it was incredibly valuable in terms of the time and knowledge gained.

Brad Johnson, Johnson Financial, LLC

Being able to see what services to offer, templates to use, pricing ranges and why they make sense, and then having a community to talk through different things has helped equip me so I can be more confident in what I’m selling and the value I’m providing to clients.

I felt so unsure of what I was doing before buying the CFO Academy. Being able to see what services to offer, templates to use, pricing ranges and why they make sense, and then having a community to talk through different things has helped equip me so I can be more confident in what I’m selling and the value I’m providing to clients. Up until this point I didn’t really understand what I was doing or have people around to help guide me in making what I was doing better. If you need help in changing your business or getting started, CFO Academy is well worth the money and time.

Ricca Watt, Let Work Flow/Owner

The content is thoughtful, organized, and meaningful and Michael is a terrific resource.

As someone that is new the world of fractional CFO work, I've found the CFO Academy to be invaluable. The content is thoughtful, organized, and meaningful and Michael is a terrific resource. Additionally, the network of other fractional CFOs is something I would not have been able to put together on my own. If you're looking to expand your firm's offerings to include fractional CFO services, this is an excellent place to start.

Matt Croce, 412mgmt/President

"Worth every penny!"

Worth every penny! What I wanted from the course was to see a successful, fractional CFO's process- how much they charge, get clients, on board, and deliver. Seeing how another successful person is doing it, has removed so much self doubt, and constant questioning. This alone is worth the price of the course. But, I also am walking away with a framework that I can tweak and make my own. If you are interested in delivering fractional CFO services I highly recommend this program.

Trice Pruitt

Take A Look Inside My Playbooks.
The CFO Academy teaches you everything you need to supercharge your firm’s growth and impact through seven in–depth playbooks.

PLAYBOOK 1: Thinking Like a CFO and a CEO

To grow a successful Fractional CFO firm, you've got to learn how to think like a CEO. I'll share the CEO mindsets that I've learned from growing my firm and coaching 200+ other firm owners.

PLAYBOOK 2: Services & Pricing

Learn exactly how I think about scope of work, services, and pricing so that you can make sure you've got yours dialed in for maximum profitability and scalability.

PLAYBOOK 3: Sales

Get my proven framework for tackling sales calls that defines the tone of the client relationship, sets expectations and boundaries, and establishes you as a thought leader that can help your prospects achieve their goals.

PLAYBOOK 4: Onboarding with Excellence

Learn the three critical components of a great client onboarding experience, the six steps of an effective onboarding call, and the tools you’ll need to start your new CFO relationships the right way.

PLAYBOOK 5: Financial Analysis & Monthly CFO Call Prep

Learn how to work through financial analysis in a way that's scalable and repeatable AND doesn't take dozens of hours per client per month. I'll also show you how to prepare for a world-class monthly CFO call with your clients.

PLAYBOOK 6: The CFO Call

Gain the skills and insights needed to conduct an effective CFO call while establishing yourself not just as a service provider, but as a valued partner in the success of your clients’ businesses. This playbook includes an actual client call so you can see the playbook in action!

PLAYBOOK 7: Client Support & Project Work

Learn how to support your clients on an on-going basis without suffering from scope creep. I'll also breakdown how we handle and price project work.

Nuclear Engineer Turned Fractional CFO Turned Fractional CFO

HI, I'M MICHAEL KING

Over the past 8+ years, I built my own Fractional CFO firm from the ground up. During that time, we served hundreds of clients and hit the coveted 7-figure revenue mark.

For the first several years, things looked great on the outside. But the reality was that I struggled. I was spending too many hours working with the wrong clients at the wrong price and offering services that didn't reflect the skills and experience I brought to the table.

One day I decided that I had had enough and I literally fired all of my clients.

I was committed to rebuilding the firm on my terms.

This time, I focused on attracting better clients, simplifying our services, focusing on processes, and developing a small but mighty team. The result? I was able to 5x our revenue and profit, serve better clients, grow my team, and work fewer hours.

Now I’m here to share everything I've learned over the past 8 years with you — so you can see the kind of results that I did (without spending 8 years and the starting over from scratch part).

If you’re ready to grow your firm, I’m here to show you how I did it.

THE CFO ACADEMY IS
FOR YOU IF...

You’re already running a firm and want to keep the momentum going by introducing and scaling advisory services.

You’re trying to apply new strategies but are tired of dealing with trial and error.

You’re out of gas working long hours and want to bring more balance to your work week.

You’re willing to absorb new knowledge and step out of your comfort zone to change your belief system.

You’re ready to invest 7 weeks of learning in yourself and your business to acquire the skills you need to take your firm to multiple six-figures.

READY TO ACCELERATE YOUR FIRM'S GROWTH?

If you’ve stuck around this long, you’re probably serious about starting or scaling your Fractional CFO firm.

Maybe you've spent the last ten to twenty years becoming an expert in the finance or accounting industry.

That’s why NOW is the time to start putting all that effort to work for YOU, so you can finally create a firm that helps your dreams come true.

JOIN NOW

THE CFO ACADEMY

DOES THIS SOUND
LIKE YOU?