The 7-week course designed to help mid-level CFOs build a multiple 6-figure CFO firm and accelerate their growth to the next level. Becoming the CEO of a fractional CFO firm shouldn’t mean working more or earning less.
DOES THIS SOUND
- 1 You’re working 80-hours a week in your firm until you're fed up and burnt out.
- 2 You’re wearing a dozen different hats trying to juggle everything your clients ask you to do.
- 3 You’re giving your all to clients that undervalue you.
- 4 You’re taking on a ton of new clients that come with endless demands but little ROI.
- 5 Your personal life is suffering, and quickly becoming non-existent.
THIS IS YOUR TIME TO...
- Charge premium rates for high-margin, high-impact services.
- Work with clients that value your knowledge and expertise.
- Stay on top of client communications while working less.
- Quit relying on transactional work and start coaching transformation.
- Build a talented team, freeing you to focus on growing and scaling.
- Have a successful firm that is FUELING your life, not running it.
THE CFO ACADEMY
The step-by-step blueprint for transforming your firm into a scalable, sustainable, and profitable CFO firm.
The course provides the framework you need to both transition to this type of work and to grow your existing firm in a way that is more impactful to your clients and rewarding to yourself!
Michael's course has been instrumental in helping me navigate starting my firm and landing my first client. The course provides the framework you need to both transition to this type of work and to grow your existing firm in a way that is more impactful to your clients and rewarding to yourself!
Being able to see what services to offer, templates to use, pricing ranges and why they make sense, and then having a community to talk through different things has helped equip me so I can be more confident in what I’m selling and the value I’m providing to clients.
I felt so unsure of what I was doing before buying the CFO Academy. Being able to see what services to offer, templates to use, pricing ranges and why they make sense, and then having a community to talk through different things has helped equip me so I can be more confident in what I’m selling and the value I’m providing to clients. Up until this point I didn’t really understand what I was doing or have people around to help guide me in making what I was doing better. If you need help in changing your business or getting started, CFO Academy is well worth the money and time.
The content is thoughtful, organized, and meaningful and Michael is a terrific resource.
As someone that is new the world of fractional CFO work, I've found the CFO Academy to be invaluable. The content is thoughtful, organized, and meaningful and Michael is a terrific resource. Additionally, the network of other fractional CFOs is something I would not have been able to put together on my own. If you're looking to expand your firm's offerings to include fractional CFO services, this is an excellent place to start.
Take A Look Inside My Playbooks.
The CFO Academy teaches you everything you need to supercharge your firm’s growth and impact through seven in–depth playbooks.
PLAYBOOK 1: Thinking Like a CFO and a CEO
Learn the essential mindsets needed to think like a successful CFO and CEO, along with 4 must-haves before you start your CFO services.
PLAYBOOK 2: Services & Pricing Package
Define the core of your business by choosing high-quality, high-value services that scale, plus learn how to price those services confidently.
PLAYBOOK 3: Sales
Get my proven framework for tackling sales calls that define the tone of the client relationship, establishing expectations and boundaries, and setting everyone up for success.
PLAYBOOK 4: Onboarding with Excellence
Learn the three critical components of a great client onboarding experience, the six steps of an effective onboarding call, and the tools you’ll need to start your new CFO relationships the right way.
PLAYBOOK 5: CFO Call Prep & Financial Analysis
Master the mindset shift that allows you to communicate effectively with your client and establish a valuable coaching relationship.
PLAYBOOK 6: The CFO Call
Gain the skills and insights needed to conduct an effective CFO call while establishing yourself not just as a service provider, but as a valued partner in the success of your clients’ businesses.
PLAYBOOK 7: Client Support
Discover how to differentiate your firm from the competition by continuing to add value to your client between CFO calls, all without burning yourself out.
Nuclear Engineer Turned Fractional CFO Turned CFO Accelerator.
HI, I'M MICHAEL KING.
Over the past 6+ years, I built my own fractional CFO firm from the ground up. During that time, we served hundreds of clients and hit the coveted 7-figure revenue mark.
But while it looked great on the outside, on the inside, I struggled spending too many hours working with the wrong clients at the wrong price and offering services that didn't reflect the skills and experience I brought to the table.
One day I decided that I had had enough and I fired all of my clients.
I was committed to rebuilding the firm on my terms.
This time, I focused on attracting better clients, simplifying our services, focusing on processes, and developing a small but mighty team. The result? I was able to 5x our revenue, serve better clients, grow my team, and work fewer hours.
Now I’m here to share everything I know with you — so you can see accelerated results just like I did (without the starting over from scratch part). If you’re ready to optimize your firm, I’m here to guide you through it.
THE CFO ACADEMY IS
FOR YOU IF...
You’re already running a firm and want to keep the momentum going by introducing and scaling advisory services.
You’re trying to apply new strategies but are tired of dealing with trial and error.
You’re out of gas working long hours and want to bring more balance to your work week.
You’re willing to absorb new knowledge and step out of your comfort zone to change your belief system.
You’re ready to invest 7 weeks of learning in yourself and your business to acquire the skills you need to take your firm to multiple six-figures.
READY TO ACCELERATE YOUR FIRM?
If you’ve stuck around this long, you’re probably an experienced accountant or fractional CFO that's ready to start or scale advisory services. You’ve also probably spent the last ten to fifteen years working your tail off and serving hundreds or even thousands of clients.
That’s why now is the time to start putting all that effort to work for YOU, so you can create a firm that serves you. Not the other way around.
I already have a business coach. Why should I join The CFO Academy?
Many members of The CFO Academy are also working with business coaches. But let’s be honest: the kind of business we run is a little different than most. Financial firms have specific challenges and nuances that most coaches just don’t understand. Inside The CFO Academy, you never have to worry about wading through generic fluff or irrelevant details to get to the good stuff. It’s tailored specifically to you.
I’m stretched pretty thin as it is — what if I don’t have the time to invest in the CFO Academy?
I understand that your schedule is jam-packed as it is. That’s why you can go through the material at your own pace. That said, I've found that if you can commit about 2 hours of work per week in The CFO Academy, you'll easily complete it in 7 weeks. And, once you implement the lessons you’ve learned, you can reclaim the time that you previously spent stretched too thin managing all the moving parts of your business.
I’m already a numbers expert. How is this going to help me?
When I scaled my CFO firm to seven figures, I learned that there’s a difference between being a good numbers person and a good entrepreneur. This group is for numbers people just like you who are committed to taking their advisory services to 6-figures. It’s about leveraging your deep understanding of numbers to take the next step into entrepreneurship.
Do you have a refund policy?
I’m so confident that The CFO Academy will be instrumental in starting or scaling your firm that if you join The CFO Academy and feel like I haven’t provided you with the tools you need to level up your firm, I’ll give you your money back. Just contact [email protected] within 30 days.